Custom software development
Web applications, SaaS products, customer portals and internal tools designed around your users and business rules. From discovery to implementation and handover.
Software development · AI · Automation
Turn complex work
into better software.
We build custom applications, connect your systems and bring AI into everyday workflows. From a new product to the software your business already depends on.
FROM IDEA TO OPERATIONBUILT AROUND YOU
Your systems→Connected data
The right information.
The next action.
A human in control.
Illustrative workflow: collect information, apply business rules, prepare an AI-assisted result and request approval.
APPLICATIONS + INTEGRATIONS→ WORK THAT FLOWS
New products & internal toolsAPI & system integrationsPractical AI workflowsLegacy modernisation
Selected clients
Software built for ambitious businesses.
Software development experience across advertising platforms, email systems, SaaS and AI-enabled business applications.
What we do
The software you need.
The connections it needs.
We start with the business problem, then define the application, integration or workflow that addresses it.
AI integrations
Add useful AI capabilities to an existing product: document-based assistants, content generation, information extraction and structured outputs, with review where decisions matter.
Workflow automation & APIs
Connect disconnected systems and reduce repetitive handoffs. Move data between applications, trigger tasks and keep track of failures, retries and approvals.
Modernisation & ongoing development
Extend the software your team already uses. Improve maintainability, address performance bottlenecks and introduce new features through a planned, incremental approach.
Selected experience
Practical systems.
Concrete capabilities.
Postizmo / AI & SaaS
From content ideas
to scheduled publishing.
Development experience spanning AI-assisted content creation, brand context, social account integrations and publishing workflows.
Read the Postizmo case study ↗MediaReps & TrafficHaus / AdTech
Software for
daily operations.
Development experience with advertising platforms, backend systems, APIs, reporting, automation and the ongoing evolution of operational software.
Read the development case study ↗Explore our services in detail.
Start with one workflow
A useful first delivery.
A clearly defined scope.
Connect two systems or add one AI-assisted task. We define inputs, review steps and acceptance criteria, then quote the implementation before work begins.
Explore the Workflow Pilot ↗How we work
Clarity before code.
Visibility during delivery.
Understand
Map the problem, users, systems and constraints. Identify what success should look like.
Define
Agree scope, milestones, responsibilities and acceptance criteria before implementation.
Build & review
Develop in stages, demonstrate progress and validate workflows against agreed examples.
Launch & hand over
Prepare testing, deployment, documentation and the agreed source-code handover. Define support separately.
Engineering with accountability
A system your business
can understand and own.
Direct technical involvement from Iulian Cristea, a software engineer with almost 20 years of web application development experience.
- Clear ownership. Source-code delivery and third-party licence terms defined in the agreement.
- Security in scope. Access controls, data handling and operational safeguards selected for the project.
- AI with boundaries. Defined data access, expected outputs and review steps for important actions.
- A planned handover. Documentation, deployment responsibilities and support terms agreed upfront.
Common questions
Before we get started.
Can you work on our existing application?
Yes. We begin by reviewing the relevant code, architecture and integrations, then propose a defined set of changes. PHP and Laravel are central to our experience.
Do we need AI for every workflow?
No. A straightforward integration or rules-based automation may solve the problem more reliably. We use AI when the task benefits from language understanding, generation or information extraction.
How do you estimate cost and timing?
After reviewing requirements, dependencies and delivery risks. We agree the scope and acceptance criteria before committing to a price or delivery schedule.
Can you maintain the software after launch?
Maintenance and ongoing development can be scoped separately. Coverage, response times, hosting and external service costs are agreed for the specific project.
Let's build something useful
What should your software
make possible?
Tell us what you are building, what is slowing your team down, or which systems need to work together.